Accelerating entrepreneurs across Canada
Invest Ottawa’s flagship one-day conference, AccelerateOTT, has celebrated and supported entrepreneurs for more than a decade. The annual event is an essential fixture in the calendar of Canada’s business community, bringing together an epic line-up of pioneering investors, founders, and entrepreneurs. It also supports Invest Ottawa’s ambitions of realizing the Canadian capital’s potential as a “globally recognized, innovative, inclusive, and future-ready city.”
In 2021, Invest Ottawa took AccelerateOTT hybrid for the first time using Hopin. The event focused on female founders, with the aim of ensuring their growth and success for decades to come. With a small team and tight turnaround times, Invest Ottawa needed to leverage Hopin’s ease of use to make the event a success.
AccelerateOTT’s guestlist of influencers, ambassadors and leaders could quickly scan the agenda and register using the conference’s registration page. Automated email reminders also helped ensure high attendance, and speakers enjoyed a smooth experience with StreamYard, allowing them to get prepped backstage before going live.
To maximize engagement, Invest Ottawa used the full range of Hopin’s features as a virtual venue, using the Expo area, Networking, Sessions, and Mainstage to replicate all of the vital interactions that had made past AccelerateOTT conferences such a resounding success.
"The ability to combine the logos, the colors, and the images that we use allowed us to create something that was very integrated and holistic with the Hopin platform. It was almost as if you were being virtually teleported into our conference facility." –Sonya Shorey, Vice President of Marketing and Communications, Invest Ottawa